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The World Races To Cape Town

The eyes of the international horse-racing world will be firmly fixed upon Cape Town on the 11th of January 2014, as the 153rd running of the auspicious L’Ormarins Queen’s Plate sets 16 thoroughbreds thundering down the track, with a record 12 races on the day’s action-packed card, including England’s esteemed race – The Glorious Goodwood Peninsula Stakes Gr.2.

For the first time in history, England and Cape Town’s beloved race days will undertake a thrilling exchange, as the Glorious Goodwood Peninsula Stakes take their place on the card alongside the day’s other internationally recognised races, the L’Ormarins Queen’s Plate Oak Tree Stakes and Paddock Stakes, the only South African races which allow their winners entry into the elite Breeders’ Cup. In turn, L’Ormarins Queen’s Plate Oak Tree Stakes Gr.3 will travel to London to feature in the week of Glorious Goodwood in August 2014.

“Glorious Goodwood is one of the most revered race weeks in England, and in the world. L’Ormarins is delighted to introduce the Glorious Goodwood Peninsula Stakes Gr.2 to the L’Ormarins Queen’s Plate day, and is excited to take South African horseracing to London as L’Ormarins introduces its presence at the Glorious Goodwood in 2014. We are grateful to Lord March for this wonderful opportunity to take our brand abroad,” says Katherine Gray, Coordinator of L’Ormarins Queen’s Plate.

Charging to the forefront of the international horseracing calendar, with a distinctive global appeal, the L’Ormarins Queen’s Plate 2014 will see over 10 000 guests in attendance. Many of these guests will be travelling from around the globe to take in the thrilling sporting action and the day’s famed glamour and hospitality, presenting a valuable influx of tourism for The City of Cape Town’s Tourism, Events and Marketing sector.

“Cape Town is thrilled to welcome international and domestic visitors to the L’Ormarins Queen’s Plate. This event is one of the headliners in the city’s social calendar and the worldwide appeal of its international race and world-class entertainment is sure to attract a great deal of valuable tourism to our fascinating city,” says Grant Pascoe, Executive Mayoral Committee Member for Tourism, Events & Marketing.

Internationally popular events like the L’Ormarins Queen’s Plate have seen the direct spend on tourism in Cape Town growing at 5,6% per annum between 2009-2012 and research has shown that the city’s tourism industry generated R14,6 billion in 2012, up from R12,4 billion in 2009. The city, recently elected as the World Design Capital for 2014, has a thriving tourism sector, which employs around 34 500 permanent and about 15 000 temporary employees.

“The 2014 L’Ormarins Queen’s Plate sees South African horseracing come of age and adds to Cape Town’s recognition as an international sport & lifestyle capital. Internationally- renowned entertainer, DJ Lora, will take to the stage at the event’s coveted After Party, as well as celebrities, including legendary Formula 1 racer Eddie Jordan and Mike & the Mechanics will be in attendance. 2014’s star-studded event will be bigger and better than ever, and the effect on tourism growth will be very positive,” says Katherine Gray.

Cape Town has enjoyed an unprecedented increase in visitor numbers in recent years and the latest flurry of international accolades awarded to Cape Town has placed the city firmly at the forefront of the world’s “must-see” destinations.

The L’Ormarins Queens Plate also sits within Cape Town’s peak Festive Season Calendar which started in December with the Festival of Lights, includes a massive New Year’s Eve party and concludes with the African Champions Cup in 2014.

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